Welcome to Market Research Guide
Online Market Research Jobs Article
. For a permanent link to this article, or to bookmark it for further reading, click here.
Qualitative Research
from:Qualitative Market Research and quantitative market research are the two effective tools to capture data about market .Whereas quantitative research operates by capturing bulk data from a large sample of population, qualitative research operates by conducting in-depth study of the market. The data is obtained from a somewhat small group of respondents and this data is not analyzed with typical statistical techniques. In this way it is significantly different from quantitative research in where large groups of respondents submit data that is then statistically analyzed.
Qualitative Research studies a market through deep rooted research and explores the existing market trends to help marketers to take business decisions. The methods used in this are used mostly for problem definition and hypotheses generation.
As the number of respondents is low, the results obtained from qualitative research cannot generalize the entire spectrum of population. But they are widely used by researchers to arrive at a detailed understanding of the market spectrum.
The approach used in these methods can either be direct or indirect .In direct approach the purpose of research is clearly stated and exposed to the respondents, the questions are directly asked and precise but sometimes indirect approach can also be used. However experts sometimes have ethical misgivings regarding the amount of deceit sometimes used in this approach. All respondents therefore after completion, attend a session in which they are debriefed. The true and actual purpose of the research is revealed to the respondents.
In-Depth Interviewing
In-depth interviews are most widely used for qualitative research in many business markets. This method is a one-on-one interaction between the interviewer and the respondent where the interviewer tries to find out the customer's particular preference and individual opinions. In-Depth interviews almost always take place in person. The added advantage here is that the researcher may visit the respondent's workplace or meet them in some other type of environment. In this way he also gains an insight into business culture .Sometimes in depth telephone interviews, or online interviews can also be conducted. This is specially done when multi national survey has to be administered.
Group Discussions
In a group discussion, the researcher generally plays the part of a moderator while different customers participate in a discussion. Group discussions can be very successful in to gain in depth understanding of customer’s requirement and also encourage creative ideas from participants. Although focus groups are seldom used as busy executives have no time for them and also they are too expensive.
Online Market Research Jobs Specific links
Online Market Research Jobs News
AskYourUsers.com Launches Online Consulting Marketplace at TechCrunch Disrupt; Announces Voice Chat Feature
NEW YORK, NY-- - Online micro-consulting marketplace AskYourUsers today announced the public beta launch of their service enabling businesses to easily hire targeted LinkedIn® professionals for 15-minute ...
Read more...$1.5 Billion - What Online Gambling Regulation May Be Worth to India Per Year, Concludes OnlineCasino.in
NEW DELHI--(BUSINESSWIRE)-- India will miss out on billions of dollars worth of tax in the years ahead if it doesn’t regulate online gambling, OnlineCasino.in research finds India could be missing out ...
Read more...HP to Cut 27,000 Jobs
Hewlett-Packard said on Wednesday it was going to lay off 27,000 of its workers over the next year and half in a broad restructuring effort aimed at making the company leaner and more profitable. The news comes alongside HP's quarterly results which showed profits down more than 30%.
Read more...Market looks a bit better for teen jobs in Northern Nevada
A study by Challenger, Gray and Christmas Inc., a Chicago outplacement firm, shows that nationwide, summer job opportunities are up for teens. Locally, there's also a little light on the employment horizon, although a strong recovery is a ways off. And high schoolers still find themselves competing with adults for entry level or summer work.
Read more...The Sky is the Limit for Cloud Computing Hiring
In April 2012, over 12,000 job ads were seen online for cloud computing skills in April 2012, a 49% year-over-year increase, according to WANTED Analytics™.New York, NY (PRWEB) May 23, 2012 During April 2012, more than 12,000 cloud computing jobs were seen advertised online, according to WANTED Analytics™ (http://www.wantedanalytics.com), the leading source of real-time business intelligence ...
Read more...