Welcome to Market Research Guide
Market Research Interviewer Article
. For a permanent link to this article, or to bookmark it for further reading, click here.
Quantitative marketing research
from:When research techniques that are quantitative are applied in the marketing field then it is called Quantitative marketing research. The basics of the Quantitative marketing research technique lie both in the view (positivist) of the world, and the marketing viewpoint that is considered modern. It is based on the premise that marketing is where a seller and the buyer reach an agreement through an interactive process based on the marketing "four Ps" which are: Product, Price, Place (location) and Promotion.
Just like any other method of social research, quantitative research also involves constructing questionnaires and devising scales which are used to gauge public sentiment about product or service. People respond to these surveys or the respondents are asked to complete the survey and questionnaire. The results obtained are used by marketers to understand the needs of consumers in the marketplace. They then act upon the feedback to create strategies and marketing plans.
The research process has following five steps:
Definition of the Problem. : In this step a problem statement is made and important aspects of the situation are underlined.
Research Design. At this step, the questionnaire and survey is designed to conduct the research. The methodology is selected and the venue, timing and procedure for the administration of the survey are determined.
Collection of relevant data. At this step an endeavor is made to gather all relevant data from primary and secondary sources. The data can be collected via e-mail, telephone or internet.
Data Analysis. The collected data is analyzed by experts to identify the problems and trends. The findings are compiled in suitable form for better understanding.
Report Writing and presentation: The final step is to present the analyzed data in a form that can be easily comprehended and understood by the managers. The data can be summarized in graphs or flowcharts for comprehensive understanding.
Generally, people who are experts in quantitative research have social science background. They might have their degrees in Psychology, Economics or Sociology. These studies by their academic nature have borrowed techniques from the physical sciences that are designed in order to obtain data for natural and physical objects but these sciences inherently lack the ability to answer questions related to human behaviour, perceptions, future behaviour.
While conducting quantitative research it should be remembered that, it is practically impossible to cover the entire consumer spectrum .Therefore the sample population used for conducting the survey or interview should be carefully chosen so that final result truly represents the problems.
Market Research Interviewer Specific links
Market Research Interviewer News
Career Coach: A good interview starts with preparation - Washington Post
Career Coach: A good interview starts with preparation Washington Post As commencement season approaches, a flood of freshly minted graduates will soon hit the job market. Preparation is key. Too often those who struggle make the same basic mistakes: arriving late, dressing inappropriately, chewing gum as they talk, ... |
Market looks a bit better for teen jobs in Northern Nevada - Reno Gazette Journal
Market looks a bit better for teen jobs in Northern Nevada Reno Gazette Journal Research businesses that match what you like to do. Do you want to spend all day in the sun with a water-park job? What does working in a pizza restaurant entail? This helps you come into a job interview with some background about what to expect from a ... |
How to find a good job that suits your needs Rex Huppke Job Market - Wilkes Barre Times-Leader
 Wilkes Barre Times-Leader | How to find a good job that suits your needs Rex Huppke Job Market Wilkes Barre Times-Leader Yet many college graduates are still being taught job search and interview approaches tailored for large, monolithic corporations. Smaller businesses, Walter said, tend to look for employees they believe will fit into the company's culture — they're ... |
HP CEO Whitman: We are proud to be a hardware company - ZDNet (blog)
HP CEO Whitman: We are proud to be a hardware company ZDNet (blog) One important thing is that HP must get into the market and reform itself by great examples. What's more, senior administrators also need to set themselves as good examples. This is the secret of HP's success. Interviewer: Can you describe what kind of ... |
Why a Video Resume Could Get You Hired - LAPTOP Magazine (blog)
Why a Video Resume Could Get You Hired LAPTOP Magazine (blog) In an increasingly competitive job market where 12.7 million are unemployed, many looking for jobs are willing to try video resumes in hopes of making it to an interview or to differentiate themselves from dozens, or even hundreds, of other applicants. |