Welcome to Internet Marketing Guide
Marketing Et Internet Article
. For a permanent link to this article, or to bookmark it for further reading, click here.
Internet Marketing Abbreviations to Know
from:Most industries have their own jargon and Internet marketing is no different. Following, you will find a list of some of the Internet marketing abbreviations that are widely in use today.
SEO – Search Engine Optimization. This refers to optimizing, or designing your website in order to get ranked high in the search engines. This is accomplished by the use of keywords and other cleverly placed content. What most Internet marketers have learned though, is that if customers like your site, so will the search engines so don’t get too caught up in marketing for the search engines.
PPC – Pay Per Click. This refers to an advertising method whereby Internet marketers bid on keywords and then place ads based on those keywords. The advertiser only has to pay when the advertisement is clicked on. The premise here is that users who click on the ads are potential buyers; however, not everyone who clicks on an ad makes a purchase. For some Internet marketers, though, it is a profitable way to advertise their products or services.
FAQ – Frequently Asked Questions. This is a list of predefined questions and answers that users ask most frequently. Some Internet marketers choose to have a FAQ section on their sites. You might consider this if you get a large amount of customer questions.
HTML – Hyper Text Markup Language. This is one of the most popular computer coded languages in use. Although you don’t have to know how to write html code in your Internet marketing business, you may run across sites or programs that will provide you with a small amount of html code to use on your site. For example, when you sign up for the Google AdSense program, html code is provided for you to copy and paste onto your site for the placement of revenue generating ads.
IM – Instant Messaging. You may have clients that wish to communicate with you through the use of an IM program. There are many of these, which are free to download and use. This is basically a private chat program although some of these applications work with voice and video also.
ROI – Return on Investment. You will see this term used many times, especially when it comes to advertising costs or other costs associated with Internet marketing. It will be important for you to know your ROI as you calculate how much you are spending on Internet marketing vs. how much you are earning.
There are many other Internet marketing terms you may come across as you launch your business. This is just a small sampling. If you do come across any terms that you do not understand, you can do a search for an Internet marketing glossary, which will have a more thorough listing of Internet marketing terms and abbreviations.
Marketing Et Internet Specific links
Marketing Et Internet News
Synopsys to Present at 40th Annual Cowen TMT Conference - MarketWatch (press release)
Synopsys to Present at 40th Annual Cowen TMT Conference MarketWatch (press release) This event will be broadcast live on the Internet via the Synopsys corporate website at http://www.synopsys.com/Company/InvestorRelations on Thursday, May 31, 2012 at 9:30 am ET (6:30 am PT). To access the live audio webcast, please go to the Synopsys ... |
Yahoo: The hottest tech stock in the Valley? - CNNMoney
Yahoo: The hottest tech stock in the Valley? CNNMoney By Paul R. La Monica @lamonicabuzzMay 21, 2012: 1:26 PM ET Although Yahoo's stock has rebounded off its lows, shares of the troubled Internet company are still down year-to-date and lagging the broader tech stock rally. NEW YORK (CNNMoney) -- When ... |
Answers, decisions, results: With Axis, Yahoo firms up search messaging - ZDNet (blog)
Answers, decisions, results: With Axis, Yahoo firms up search messaging ZDNet (blog) This is, of course, marketing spin — on the Internet, you are the decider. But it helped address a persistent problem that most users experience, which is that we were spending an increasing amount of time rummaging through the web's detritus for what ... |
Retail Catalogs Survive the Internet—and Thrive - CNBC.com
 CNBC.com | Retail Catalogs Survive the Internet—and Thrive CNBC.com More than 12.5 billion catalogs were mailed out to homes in the US last year, according to the Direct Marketing Association, the largest global association for the marketing community. And there are still those who use the catalog for what it was ... |
Senate defeats McCain amendment on Canadian pharmacies - The Hill (blog)
Senate defeats McCain amendment on Canadian pharmacies The Hill (blog) By Daniel Strauss - 05/24/12 02:42 PM ET The Senate defeated an amendment that would have let Americans buy drugs from Canadian pharmacies. The chamber voted down the amendment, sponsored by Sen. John McCain (R-Ariz.), in a vote of 43-54. |